At Noah’s Naturals, a popular mass market personal care brand, 12 of its skin care products have been awarded the “certified natural” seal of approval from the Natural Products Association (NPA). Since the natural standard certification program was implemented two years ago, just a fraction of the natural personal care products in the marketplace have met the NPA’s stringent criteria for certification. In fact, the NPA recently surpassed 300 certified products – and Noah’s Naturals helped th...